• Stewart Read

The # 1 Skill Practices Need For Marketing Right Now

You can have the best dental practice in the world, but it won’t matter if the right people don’t know about it.

(By the way your practice is not right for everyone - and that’s ok!)


That means you have to get the right message in front of them, to get their attention, make them take action and book their treatment with your practice.


Look - it’s a fast changing world, especially online.


But there’s one thing that hasn’t changed in advertising and marketing for a very long time, and it's not about to either.


And that's the power of great copywriting.


It’s the # 1 skill you need for successful marketing today (and for the future).


That’s because human nature remains largely unchanged - and good copywriting resonates with human nature.


No matter what new platforms or tools come along, good copywriting skills will always play a pivotal role in your success.


That's why copywriting is the key to unlocking your practice's production potential.


Put simply it’s the art of using words to attract, resonate, convince, persuade and sell.


Good copywriting enables you to resonate with your ideal patients like nothing else can, causing them to take the action you want them to take.


Poor copywriting won’t connect or resonate with your prospects and will result in zero action.

And it will cost you money.


That’s because poor quality Facebook & Insta ads are given a low priority by Facebook and you’ll have to run it longer to get any results too.


And by the way those results will be inferior.


So get creative and conversational in your copy (whether on Facebook, your site or landing pages) if you want to resonate with and convert good fit leads into new patients!


Don’t forget the longer term benefits of an initial new patient booking too - LTV - Lifetime Value.

(More on that to come in a new post so keep an eye out!).


Stewart Read

 

©2020 by Stewart Read Consulting