• Stewart Read

The # 1 Marketing Skill For Healthcare Businesses.

You can have the best healthcare business in the world, but it won't matter if the right people don't know about it.


(By the way, your practice or clinic is not right for everyone - and that's totally ok!)


That means you have to get the right message in front of them, to get their attention, move them to take action and book their treatment with your practice.


It's a fast-changing world, especially online.


But there's one thing that hasn't changed in advertising and marketing for a very long time, and it's not about to either.


And that's the power of great copywriting.


It's the # 1 skill you need for successful marketing today (and for the future too).


That's because human nature remains largely unchanged - and good copywriting resonates with human nature.


No matter what new platforms or tools come along, good copywriting skills will always play a significant role in your success.


That's why copywriting is the key to unlocking the true potential of your practice or clinic.


Put simply; it’s the art of using words to attract, resonate, convince and persuade.


When creating value-first content, you need to use the correct tone, language and vocabulary in your copy.


You'll attract your ideal patients by showing:


🤩 A deep understanding of their most pressing problems

🤩 Helpful content about how those can be solved

🤩 Why they should get you to solve them


Good copywriting enables you to resonate with your ideal patients like nothing else can, causing them to take the action you want them to take.


Poor copywriting won't connect or resonate with your prospects and will result in zero action.


And it will cost you money.


That's because Facebook gives poor quality Facebook & Instagram ads a low priority, and you'll have to run it longer to get any results too.


And by the way, those results will be inferior.


If you want to resonate with and convert good fit leads into new patients then you need to get creative and conversational in your copy. Whether it's value first content, Facebook, your site or landing pages.


Oh and don't forget the longer-term benefits of an initial new patient booking, too - LTV - Lifetime Value, and that includes the value of referrals.


(More on that to come in a new post, so keep an eye out!).