• Stewart Read

Dentists! The Convenient Truth For You!

You’re lucky. 🍀


You’re lucky because you genuinely get to make your patient’s lives better by delivering real and impactful transformations for them using your talents and skills.


To truly help and be of service - that’s your gift.


Q. How cool is that?

A. Very!


🎉🎉🎉


🗯 That’s what I call 'The Convenient Truth’.


You have a wealth of stories to tell about the transformations. (There's no need to mention the patient's name - the story of the transformation is the most important piece of the mix here).


So it always amazes me when I see practices and clinics make the mistake of creating marketing and advertising that doesn't properly communicate that.


I’ve spoken with practices who’ve told me they’d had patients in tears of joy when they’ve been shown the final results of their treatment.


And sometimes patients even get on Facetime 📱 calls with loved ones whilst still in the surgery to share the experience with them - and then they’ve been in tears too!


Why am I telling you this? 🤔


You need to captivate people - weave stories around the life-changing outcomes you’ve delivered.


🤩 Transformations 🤩 for people just like them.


If that’s not an incredibly powerful way to illustrate the true value and benefit of your skills, then I don’t know what is!


I hope these ideas have got you thinking.


But remember, an idea has no power if it’s not acted on! 💪


So when you talk about your healthcare business, be sure to weave in stories about the wonderful life-changing outcomes you delivered - and you’ll really start to resonate and stand out. ✨