Turn YouTube Into a Lead Machine, Not a Guessing Game.

30 August 2026

Is Your YouTube Channel Aimed at Buyers or Just Viewers?

Six checks that tell you whether the channel is built for people who can pay you. All of them use data you can see today.

30 August 2026

Should You Hire a YouTube Agency?

The four kinds of provider, what each one does, roughly what they charge, and the five questions to ask before you sign anything.

27 August 2026

Holly Willoughby Together: What All 40 Videos Reveal

The episode the critics called a fifty-minute borefest is the best-performing video on the channel. Five weeks and 40 videos, read against the reviews.

20 August 2026

Mel Robbins' YouTube Strategy: What All 1,503 Videos Reveal

She built a brand on a five-second idea. Her median video now runs 68 minutes, and the longest ones perform best.

14 August 2026

Alex vs Leila Hormozi: What 9,275 Videos Reveal

She gained more subscribers than he did last year, on roughly half the output. Both full libraries, and why.

11 August 2026

Simon Squibb's YouTube Strategy: What 1,723 Videos Reveal

A full-library analysis: 43-million-view Shorts, a 17.5M-view lecture, and the five moves that connect them.

10 August 2026

Posting Consistently on YouTube Isn't the Same as Getting Better

A schedule keeps you publishing. Retention and average view duration are how you tell whether the channel is improving.

8 August 2026

The Reverse Psychology That Makes YouTube Shorts Better

Put the end payoff in the first line instead of burying it. A one-hour edit that changes who is still watching.

7 August 2026

Daniel Priestley's YouTube Strategy: What All 486 Videos Reveal

A full-library analysis: the pivot that took the channel from 20,400 to 197,000 subscribers, and the six decisions behind it.

6 August 2026

Pocket Money or a Bigger Business? What YouTube Monetisation Really Pays

The first AdSense payment is a poor reason to run a business channel. What the money actually is, and the number worth managing instead.

5 August 2026

Filming a Flop Costs Exactly the Same as Filming a Winner

Same camera, same setup, same afternoon. What separates the two is decided before anyone presses record.

4 August 2026

The YouTube Channel Description Mistake That Costs You Clients

Two audits, two professions, one fault: the channel spoke its own industry's language while buyers searched another.

3 August 2026

25,000 Subscribers. An Audience of 1,000.

The subscriber count records a decision someone made once. Your real audience is a different, smaller number.

3 August 2026

Everyone Has a Podcast Now. Almost Nobody Turns It Into Clients.

Fewer new shows than any year since 2017, yet listening keeps climbing. What that means for a business podcast.

29 July 2026

YouTube Keyword Research: A Low Competition Score Is Not a Gap

A tool scored this keyword 18.5 out of 100 - the real results page told a different story.

28 July 2026

The Link Under Your Best Video Is Probably Sending Buyers to a Dead End

Most business videos send warm viewers to a homepage - that is where the enquiry dies.

23 July 2026

The Hidden Mistake Blocking Your YouTube Growth & How To Finally Fix It

A video with 500 views can be worth more than one with 50,000 - six systems tell you which.

22 July 2026

A Buyer Just Searched YouTube for What You Sell. You Didn't Show Up.

Why buyer intent keywords beat raw search volume for service businesses.

21 July 2026

YouTube Doesn't Pay You. Your Clients Do.

AdSense is the wrong model for business owners - lead generation is the right one.

20 July 2026

Your "Best Performing" Video Might Be Doing Nothing for Your Business

Views aren't revenue - conversion tracking shows which videos actually bring in clients.

19 July 2026

Great Content, No Clients: What a YouTube Channel Audit Reveals

Two real audits show what the data was saying - and why owners can't see it from inside.